Introduction

We live in a world where speed is king! In this blog, I will explain why you should at least test drive the Sony a9iii, no matter what type of photography you do. No matter your current gear, you NEED to try the Sony A9iii. With how cool and fancy our camera technology is today, any good camera from any company can help you take amazing pictures, but that is not the point. This isn’t just a suggestion; pushing your creative boundaries is a challenge. The opportunity to learn and grow is right at your fingertips, and trust me, you want to take advantage of it. The Sony A9III is more than a camera; it’s a game-changer in our industry that will change how we work. Enough with the intro. By the end of this blog, I will show you how playing around with the Sony A9III as a tool can supercharge your creativity in ways you never imagined. While some may interpret this as merely promoting Sony, my intentions extend far beyond that. This is about embracing technology, unlocking your potential, and transforming how we capture what we do as creatives. It’s a narrative much more significant than any single brand — it’s about pushing yourself.

Topic 1: Shooting Speed: 120 Frames Per Second
Topic 2: The Power of a Global Shutter
Topic 3: No Crop: The Video Features

Shooting Speed: 120 Frames Per Second

With the Sony A9III as a tool in your hands, it’s all about how you view whatever you are shooting, how you frame it, and your unique perspective. As creatives, we’ve all felt that “O shit” moment of missing the shot, with 120FPS that is nearly impossible to do and, better yet, gives you a library of images to pick from that truly sums up the moment you were shooting. As a proud owner of the Sony A1, it’s mind-blowing to me the technological that Sony has achieved with the A9III.

While some argue that such speed is overkill, it is important to recognize that there are situations where this level of speed can be invaluable. I hate when someone not in your shoes tells you what is or isn’t overkill for your work. Whether capturing sports events, wildlife, or even weddings, the ability to shoot at 120 frames per second ensures that no moment is missed unless something goes horribly wrong. As I reflect on my own experiences with the A1, I realize that the speed of the camera allowed me to capture incredible shots in challenging scenarios, such as NFL football games and WNBA games, capturing some of the best female athletes in the world, and working with athletes from Team USA. The only limitation you will have if you choose to try the Sony A9III will be your ability to frame and capture the moment. Trying it yourself is the only way to know what that is like.

The Power of a Global Shutter

One of the most groundbreaking features of the Sony A9III is the introduction of a global shutter in a mirrorless body. This technological advancement eliminates rolling shutter issues, which have plagued photographers and videographers for years. A global shutter captures the entire frame simultaneously, resulting in distortion-free images and videos. This is a game-changer for professionals in the field, as it allows for seamless and accurate capture of fast-moving subjects. Whether shooting high-speed sports or wildlife, the global shutter ensures that every frame is sharp and artifacts-free. Let me break it down even more:

• Global shutter is a method of exposing an image where all the data is captured simultaneously.
• It eliminates rolling shutter distortion and synchronizes flash with almost any shutter speed.
• Global shutter prevents any banding from occurring under flickering lights as it captures a single moment in time.

Imagine you’re trying to capture a shot of a speeding race car, a bride jumping into the groom’s arms, or even your hands shaking while holding the camera. You might notice some weird stuff happening in your photo or video. This is called “rolling shutter artifacts.” It’s like when you try to take a picture of something moving really fast, and it looks squished or stretched. With newer, faster sensors in our cameras, we still get these little glitches. But guess what? We’ve seen them so much that most of our clients don’t even realize they’re there! It’s like you don’t notice a small stain on your favorite T-shirt because you always wear it.

While there’s an undeniable appeal to the tried-and-true rolling readout sensors of most cameras, the many significant benefits offered by global sensors are impossible to ignore now with what the A9III can do! Both types have their unique strengths and contributions to photography and videography, but my main takeaway for you is the possibility of using this tech in the real world. Sony’s commitment to pushing the boundaries of technology is evident in its decision to incorporate a global shutter into the A9III, solidifying its position as a leader in the industry. I’ve been shooting with Sony since 2016 and have always respected them as a technology company that makes cameras; they really push past what people think is possible.

No Crop: Unleashing Creative Freedom

Another significant feature of the Sony A9III is the ability to shoot in 4K at 120 frames per second with no crop. This is a first for Sony cameras and opens up a world of possibilities for creative professionals. Our clients love slow-mo footage, and most people watching content on social media love slow-mo footage. Now, picture this: being able to capture that clean 4K 120fps slow-mo footage without any cropping or adjusting your position – a groundbreaking feature that frees you from the usual constraints. Whether capturing the intensity of a high-speed sports event or adding a cinematic touch to a wedding video, the A9III empowers photographers who may also be videographers to unleash their creativity without any limitations. The absence of a crop ensures that the entire frame is utilized, resulting in you being able to be creative without trying to think about the crop.

Conclusion and Future Outlook

If you don’t shoot Sony, this is still a huge win for you! Every camera brand must act to try to keep up with what Sony just did. This move by Sony will set the stage for years to come with how brands create cameras for us to use out in the real world. 120 frames per second, the introduction of a global shutter, and the ability to shoot in 4K at 120 frames per second with no crop are features that will revolutionize the creative process for professionals. The A9III empowers photographers and videographers to capture moments with unparalleled precision and creativity, so I recommend you get your hands on one and try it yourself. At some point, you will upgrade to a camera in the future that will allow you to have this, so why not see what the hype is about and prepare yourself for the future.

As a working professional, I understand the importance of investing in equipment that enhances my ability to deliver exceptional results to my clients. The price for this camera is really aimed at professionals, and that is clear, but my motto is always to try before you buy. Even if you don’t plan on buying, you should rent the camera and just create to push yourself. I can’t recommend Lensrentals.com enough! It’s my go-to spot for all my equipment needs. The service is amazing, and the quality of the gear is always top-tier.

Since you made it this far, I’m sharing my affiliate link and a special promo code just for you – because who doesn’t want to save money?

Use this opportunity to save on your A9III rental and experience the camera for yourself using Lensrentals.com. Please drop a comment below about your thoughts on the Sony A9III. I’d love to hear what you think. Thanks for stopping by, and until next time, less talk, more do.